MTU has been revamping its branding and marketing materials to better serve riders and the community, and I’ve been a huge part of that ongoing effort under The BLÜ Group team. I updated and redesigned map brochures, flyers with bus schedules, pull-up banners, window signage with QR codes, and posters for bus shelters and inside buses. I also created social media graphics, promotional materials, and a branded booth tablecloth. A big focus of my work has been creating accessibility materials, including schedules in large print and braille and materials in Spanish and Hmong, making MTU’s services easier for everyone to use.
